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| Fixture pile-up makes a mockery of EA final |
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| It’s never exactly been a showpiece occasion but would-be sponsors will hardly be looking at Irish soccer as a viable vehicle for brand-building as the fall-out from a fixture pile-up demeans next weekend’s EA Sports Cup final. |
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By Shane Breslin
21 September 2009, 3:09:00 PM
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For a number of years, the League Cup final took place on a Monday night.
Back in 2002, in the interim season which facilitated the switch between a winter and summer calendar, the fixture window was so constrained that no League Cup competition took place.
The early rounds, played out on a geographical basis, usually see managers make wholesale changes to their starting line-ups.
Whereas there is still some lustre to the FAI Cup, the League Cup occupies an entirely different place on the Irish football landscape: unloved and scarcely tolerated.
Still, the news that Bohemians manager Pat Fenlon will consider sending his reserves to Waterford for this weekend’s final – the first since EA Sports were unveiled as the League Cup’s new sponsors in March – comes as another damaging blow to a competition that is already treading water.
It’s difficult to feel sorry for League and Cup champions but Bohs deserve some empathy this week.
The vagaries of the fixture list have thrown up back-to-back games against the two pretenders to their throne, Derry City and Shamrock Rovers.
Throwing the EA Sports Cup final into the mix meant switching the Derry game to midweek, so now Bohs face Waterford on Saturday, Derry on Tuesday and Rovers next Friday.
Faced with that schedule, it was always going to be the case that the game at the RSC was going to be the one to suffer.
Saturday’s contest is a final but not a showpiece. There will be silverware but little glory.
Against such a backdrop, does the League Cup have any future? And what are the chances of EA Sports extending their sponsorship deal beyond next September? |
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